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WEB DESIGN · SEO

Avalon Estetic website redesign and SEO

We redesigned Avalon Estetic with SEO as the starting point: a new site architecture, improved user experience and a controlled migration to protect organic visibility.

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Avalon Estetic website

A redesign with a safety net

A redesign with a safety net: SEO first, followed by design and a carefully planned migration.

Complete SEO review

An inventory of URLs, keywords and pages receiving traffic to inform every redesign decision.

New site architecture

A clear hierarchy of services and content, improving navigation and search engine crawling.

User journeys and navigation

Redesigned menus and journeys to help users reach their goal with less friction.

The complete customer journey

New pages covering each stage of the customer journey, from discovery to a decision.

Migration plan

A one-to-one redirect map, technical checklist and testing before the changeover.

Protecting traffic during migration

A launch coordinated with development and post-migration monitoring to confirm stability.

Verified analytics and CRM

End-to-end checks of GA4, events, conversions and the CRM connection to identify gaps in measurement.

New implementations

Technical and functional improvements that the previous website did not support, included from launch.