Complete SEO review
An inventory of URLs, keywords and pages receiving traffic to inform every redesign decision.
We redesigned Avalon Estetic with SEO as the starting point: a new site architecture, improved user experience and a controlled migration to protect organic visibility.
Client website: Aesthetic medicine in Donostia.
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A redesign with a safety net: SEO first, followed by design and a carefully planned migration.
An inventory of URLs, keywords and pages receiving traffic to inform every redesign decision.
A clear hierarchy of services and content, improving navigation and search engine crawling.
Redesigned menus and journeys to help users reach their goal with less friction.
New pages covering each stage of the customer journey, from discovery to a decision.
A one-to-one redirect map, technical checklist and testing before the changeover.
A launch coordinated with development and post-migration monitoring to confirm stability.
End-to-end checks of GA4, events, conversions and the CRM connection to identify gaps in measurement.
Technical and functional improvements that the previous website did not support, included from launch.
Search visibility evidence · Local SEO
These screenshots document search visibility for the original queries shown below. The search terms are preserved in their original language.
Avalon Estetic appears in organic results and is mentioned in the AI Overview.
Avalon Estetic’s HydraFacial page appears among the visible organic results.
Avalon Estetic’s Liposonix page appears as an organic result below the sponsored product block.
Avalon Estetic’s Morpheus8 page appears among the visible organic results.
These screenshots document specific searches. Results can vary by date, location and user. They are dated observations of visibility, not permanent current rankings or business results. No comparison of traffic or enquiries is provided here.